famepick background image
gamecraft logo

Creating the new standard
in gaming tournaments

Entertainment • Gaming • Esport • Technology • Design

launch now

Consistent creative partner at scale

Koncepted has become a consistent creative partner and a true extension to Gamercraft's internal team. With our agile approach, Gamercraft scaled design output and product much easier and faster across the market. Without increasing the headcount, Gamercraft's team had more time to focus on crucial tasks, while Koncepted ensured that the brand look and feel is of high quality and consistent across the board.

2019

Start of partnership

Pro

Membership plan

1184+

Designs delivered

1 day

Average turnaround

Deciding to partner with Koncepted has been one of the best decisions we've made. Their platform is amazing, the work dynamic is seamless, and their flexibility is remarkable. They have allowed us to increase our development speed and to create amazing aesthetically pleasing products.

Jose Javier Garcia-Rovira

CEO at Gamercraft

Agile aproach and streamlined workflow

  • Experienced esport designers
  • Streamlined workflow
  • Scalable team

We set-up a team of top-tier designers experienced in the esport market. Gamercraft and Koncepted teams aligned expectations with close back and forth feedback. Koncepted then created a streamlined workflow that significantly speeded up the product launch and reduced design revisions. Over time Gamercaft brand has evolved, and with our flexibility, we efficiently adapted to their new design needs and scaled the team accordingly.

Our agile approach reduces the time to market and the costs are much lower than with an in-house design team.

Faster launch to market

Due to Koncepted next-day availability, streamlined workflow, custom design system, your product scales much easier and launch happens faster.

Your current solution

Day 1 - 5

Finding the right designers

Day 6 - 12

Project exploration, aligning expectations

Day 13 - ∞

Streamlined workflow

Koncepted streamlined workflow

Day 1

Team set-up and project alignment

Day 2 - 3

Creative exploration and feedback

Day 4 - ∞

Streamlined workflow

Cost effective

With Koncepted, you get a dedicated design team that doesn't require micromanaging and is easily scalable depending on your design needs. All this for a fixed monthly rate withouth hidden fees.

Freelancer

$

Koncepted dedicated team

$ $

Agency

$ $ $

In-house design

$ $ $ $

Gaming tournaments. Optimised.

Gamercraft makes it easy for amateur gamers to compete in high-quality tournaments in a fair, structured, and skill-adjusted way. Today, the tournaments are chaotic and unorganized, amateurs get matched with pros, prize pools are not motivating enough, and there aren't enough tournaments to play and improve. By curating every aspect of the tournament flow, Gamercraft tackles all of these issues head-on.

Together with Gamercraft, we defined visual pillars in a way that consistently portrays brand culture. The goal was to design a flexible digital tournament platform that addresses all the issues on the market and allows the brand to create deeper connections with gamers.

Interview with the founder of Gamercraft

What's the backstory of Gamercraft? How did you come up with the idea, and what issues are you solving?

When looking at the eSport landscape as a gamer, I figured out that the 1% of the players, the pros, received the most attention while the majority of the game population will never get the same access to tournaments and prize pools. The ease of the tournaments as service was not there because it was always organized by the community. That was something I wanted to tackle with Gamercraft.

We mastered that process of tournaments and brought high-quality experiences to average players. Adding the gamification component made it engaging and fun. Our main goal was to become a part of the broader esports community, always focusing more on the amateurs.

gamecarft screenshot
league legends

What's the backstory of Gamercraft? How did you come up with the idea, and what issues are you solving?

When looking at the eSport landscape as a gamer, I figured out that the 1% of the players, the pros, received the most attention while the majority of the game population will never get the same access to tournaments and prize pools. The ease of the tournaments as service was not there because it was always organized by the community. That was something I wanted to tackle with Gamercraft.

We mastered that process of tournaments and brought high-quality experiences to average players. Adding the gamification component made it engaging and fun. Our main goal was to become a part of the broader esports community, always focusing more on the amateurs.

legend
game screenshot
nacho burguer
dota two

What was your strategy for handling design at that time? Was this something you planned to do internally by building a design team or were you looking to work with freelancers?

We went very lean in design for the first few months. Internally, we had a good sense of design, and our initial strategy was to work with freelancers, and we did work with them, but the results were mediocre. Then we went to do it ourselves, but the project came to a certain point where things got complex. That's when we decided to search for a partner.

We were looking for someone with broad knowledge in eSport, who can bounce ideas back and forth with us and has fast dynamic. We got all those pieces with Koncepted.

What was your strategy for handling design at that time? Was this something you planned to do internally by building a design team or were you looking to work with freelancers?

We went very lean in design for the first few months. Internally, we had a good sense of design, and our initial strategy was to work with freelancers, and we did work with them, but the results were mediocre. Then we went to do it ourselves, but the project came to a certain point where things got complex. That's when we decided to search for a partner.

We were looking for someone with broad knowledge in eSport, who can bounce ideas back and forth with us and has fast dynamic. We got all those pieces with Koncepted.

How did our agile approach affect your business?

I think our relationship evolved, and it really adapted to the lifecycle of the product. After thinking through the ideas and bringing them down to the wireframing, we got to a faster dynamic with daily back and forth iterations. Koncepted brought additional 3D and motion designers to the project, which added a lot of value at that stage.

Koncepted allowed us to have less dependency on design and no blockers in development sprints. We relied on you a lot, obviously, for high-quality designs but also for predictability and reliability. It allowed us to take risks and promise something, knowing Koncepted will deliver it with a fast turnaround. That was an amazing feature to have.

round one
win rate

How did our agile approach affect your business?

I think our relationship evolved, and it really adapted to the lifecycle of the product. After thinking through the ideas and bringing them down to the wireframing, we got to a faster dynamic with daily back and forth iterations. Koncepted brought additional 3D and motion designers to the project, which added a lot of value at that stage.

Koncepted allowed us to have less dependency on design and no blockers in development sprints. We relied on you a lot, obviously, for high-quality designs but also for predictability and reliability. It allowed us to take risks and promise something, knowing Koncepted will deliver it with a fast turnaround. That was an amazing feature to have.

We have done more than 1000 designs together. What do you think were the biggest challenges that Koncepted helped you overcome?

At the very beginning, I think you really helped us add a sense of uniqueness to the app and pointing out the design elements we want to.

Then after covid hit, many sites were not applicable anymore. So, diving into details and expand the features of a small part of an app that we wanted to make more significant was a challenge. With Koncepted, we adapted the app and completely changed the scope in a week or two.

There were many other challenges along the road. As you said, we did more than 1000 designs together, and each of them has a specific user story and goal in mind.

game screenshot

We have done more than 1000 designs together. What do you think were the biggest challenges that Koncepted helped you overcome?

At the very beginning, I think you really helped us add a sense of uniqueness to the app and pointing out the design elements we want to.

Then after covid hit, many sites were not applicable anymore. So, diving into details and expand the features of a small part of an app that we wanted to make more significant was a challenge. With Koncepted, we adapted the app and completely changed the scope in a week or two.

There were many other challenges along the road. As you said, we did more than 1000 designs together, and each of them has a specific user story and goal in mind.

When you reflect on your decision to work with Koncepted, how do you see that partnership today?

It was the right decision to partner with you for so many reasons. You allowed us to be lean, faster, and gave us the know-how and the foundations of our brand, which is priceless. When we look back, five key decisions have shaped Gamercraft, and Koncepted was definitely one of them.

How would you describe our services in three words?

Adaptive, Fast, Responsive.

Thank you for your time Jose! It a pleasure to have you with us. Where can our readers learn more about Gamercraft?

Thank you for being the right design partner Koncepted! You are welcomed to check out gamecraft.com tournaments and prize pools.

When you reflect on your decision to work with Koncepted, how do you see that partnership today?

It was the right decision to partner with you for so many reasons. You allowed us to be lean, faster, and gave us the know-how and the foundations of our brand, which is priceless. When we look back, five key decisions have shaped Gamercraft, and Koncepted was definitely one of them.

How would you describe our services in three words?

Adaptive, Fast, Responsive.

Thank you for your time Jose! It a pleasure to have you with us. Where can our readers learn more about Gamercraft?

Thank you for being the right design partner Koncepted! You are welcomed to check out gamecraft.com tournaments and prize pools.

gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img
gallery img

Get a self-managed design team that covers all design needs in one place. We bring you ongoing design updates for your business in a flexible and scalable way.

  • Find out how can we put solutions like these to work for you
  • How our workflow speeds up and boosts your company’s creative side
  • What is the most suitable plan for your needs
  • 1-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201-500 employees
  • 501-1000 employees
  • 1000+ employees

Find out how we can put solutions
like these to work for you.

Try us out with a single mockup and see for yourself. No commitments, just a preview tailored to you.

get started

Case study - Famepick

In today's influencer industry, connecting and working with brands is difficult. FamePick helps creators change the game. We designed this powerhouse of influencer partnership tools to simplify marketing outreach between brands and creators.

Case study - Intermix.io

Intermix provides complete control over your data. Know your user engagement, cost, and performance of data products. We designed a web analytic platform that gives you total visibility of your platform's data and how it's being used.

logo koncepted

© Koncepted 2021

Follow us on

Services

Web & Mobile interface design

Advertisment design

Presentation design

Print design

Icon & illustration design

Styleguide & design systems

Branding & logo design

3D artwork

UX design

Motion design