In the fast-moving fintech sector, your landing page is your online showcase. Our checklist will help you make it engaging and effective for your users. We'll cover everything from making a strong first impression to building trust and providing support. Learn how to develop a landing page that both captivates and converts.
Why do visitors need your product?
Your hero section is key. Use an eye-catching headline, engaging visuals, and a clear call-to-action at the top. Tailor your content to meet diverse user needs and ensure easy navigation to make a memorable impact.
A captivating headline that communicates your unique selling proposition
Use a visually appealing image or video that represents your product app interface and a physical card
Place a prominent CTA button above the fold for users to create an account
Have country-specific content and personalised offers
Keep the navigation simple and intuitive and segment users by individuals and businesses
Why should visitors care about leaving the status quo and how does your fintech product solve their problem?
Explain what sets your fintech product apart. Focus on its user-friendliness, customization features, and interactive aspects. Arrange your features thoughtfully, keeping the user experience smooth and intuitive.
Present how easy it is to use your fintech product and manage finance
Incorporate credit card customisations for users to play around
Add interactive elements like calculators or quizzes to help users understand what fits their needs
Highlight main features of your product in a couple sections. Make sure you order them by importance
List secondary and less important details with icons and lower visual hierarchy
Make sure you repeat the sign up action when possible, without overwhelming the page
Build trust with client logos, security certifications, and user testimonials. Display performance data and assure users about their financial security. Being transparent is crucial for gaining user confidence.
Display logos of reputable clients, partners, and media coverage
Include trust-building elements like security certifications and compliance partnerships
Build user trust with testimonials from satisfied customers
Showcase impressive performance metrics or success stories
Clearly outline how is users money backed
How to show your users you're a real company?
Show the human side of your brand. Share your company’s story, values, and culture. Introduce your team and be transparent with financial information to enhance credibility.
Share information about your company's history, mission, values, culture, leadership
Feature team members to humanize your brand
Publicly share financial statements and annual reports
Publish open positions and carer opportunities
How to self educate your users about your services?
Educate users with a comprehensive FAQ section and provide real-time support through live chat. Address security issues, guide users, and invite feedback. Strong relationships are key to long-term success.
Have an FAQ section and provide clear answers
Have a live chat support
Address security, terms of service and data privacy
Guide users through KYC process
Have a system in place for users to submit complaints
It’s about more than just features – it's about making a connection with your audience. Follow these guidelines to elevate your fintech product in the digital space.
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