Online casino that skyrocketed user engagement

One clear objective

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Our mission was clear. Design a cohesive brand identity, craft an intuitive user interface, and elevate their game assets to new heights.

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How did we approach Runestake project?

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1. Research and Understanding: We dived deep into the world of Runestake's audience and the game that fueled their passion. Our goal was to align with their needs and aspirations, making the casino a natural extension of the game they loved.
2. Laying the Foundations: We meticulously mapped out the user journey, creating detailed UX wireframes to ensure the most seamless experience possible.
3. Design Exploration: We embarked on a quest to define the visual language. The existing logo was fine-tuned to seamlessly blend with the overarching brand narrative.
4. Gamification and Asset Creation: Once the MVP was in place, we enriched the experience with gamified elements, new game designs, and crafted over 200 unique items for their in-game Chests.
5. Promotion and Visibility: Our journey didn’t stop at product design. We fashioned promotional assets, from eye-catching homepage banners to engaging social media content.

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Project challenges

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Melding two worlds - that of a casino and a game - was no small feat. The challenge lay in striking the right balance: ensuring the brand resonated with both the casino-goers and the game enthusiasts. Thanks to our seasoned design team, we achieved a harmonious blend that truly set Runestake apart.

Deliverables

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• Comprehensive UX/UI design for both desktop and mobile platforms
• Refined logo to bolster brand identity
• Alluring marketing assets to captivate potential users
• Engaging gamified elements to enhance user experience
• Innovative new games to keep the audience hooked
• Over 200 bespoke items to enrich the in-game Chests

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The Runestake Difference

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What makes Runestake truly shine is its commitment to its community. Every decision, every tweak, every new feature was a response to user feedback. By placing their community at the heart of their strategy, Runestake achieved rapid growth, becoming a beacon in the crypto casino landscape.

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Runestake’s journey is a testament to the magic that happens when a brand listens to its community. Through our collaborative efforts, we were able to craft a product that resonates, entertains, and most importantly, serves its users.