Klutch
A hybrid collecting experience that bridges digital pack openings with real-world card ownership.
The idea for this project came from the need to combine the fun of collecting physical cards with the convenience of an online platform. Fans wanted both the excitement of opening packs digitally and the satisfaction of owning real cards. Klutch was created to meet this demand, and our goal was to design a platform that keeps the spirit of card collecting alive while making it easy to use online.
Klutch needed a design that was both easy to use and fun to interact with. The challenge was to make sure the UI stayed simple while still making the packs and animations feel exciting. Our goal was to create a smooth experience that keeps users engaged without distractions.
One challenge was designing multiple pack-opening animations while working within the platform’s technical limits. Some effects we originally envisioned were too complex to implement smoothly, so we found creative alternatives by using motion, sound, and lighting effects to add excitement without slowing things down. Every interaction was designed to feel natural and polished, without any delays or glitches.
We studied how collectors interact with digital platforms and physical card packs to understand what makes the experience enjoyable. This research guided the UX design and then branding, which uses eye-catching pack designs and clear typography to match the collectible card space. The UI layout keeps the focus on the packs with simple navigation that makes buying and opening easy. Each design element was adjusted to work well together, making the process smooth and engaging.
