Transforming Social Media Interactions Into Blockchain Actions

What sparked the project?

Simulacrum was born out of the need to simplify blockchain interactions for a larger audience. The team's idea was to create a platform where everyday social media activity could drive blockchain actions, making DeFi and Web3 accessible to users who may otherwise find it too complex. This innovative approach set the foundation for creating a platform that integrates social media and blockchain.

Building a New Way to Interact With Blockchain

The primary goal was to design a strong identity and user experience that reflected Simulacrum’s vision. From branding to UX/UI, the aim was to create a system that could make blockchain processes feel natural to users familiar with social media.The challenge was creating a modern design that was also clear and easy to understand for this new concept.

Designing for Simplicity and Impact

Our approach started with understanding Simulacrum’s vision of transforming social media into a blockchain action layer. We focused on creating a brand identity that relates to both blockchain enthusiasts and social media users.

The branding incorporated clean visuals to emphasize simplicity and trust. For the UX/UI, we prioritized usability, providing intuitive the desktop and mobile experience. The landing page design highlighted Simulacrum’s unique features with clear messaging and visuals.

Additionally, we designed social media kit to support the platform’s communication strategy and showcase its capabilities across channels.