Integrating game assets into a cohesive brand

What sparked the project?

Unseen already had a rich in-game world with 3D character models and environments, but its website and branding didn’t fully reflect that. They needed a website that felt like part of the game, not just another generic Web3 project. Our goal was to take the existing 3D assets and enhance them with custom 2D splashes and illustrations to create a website that is visually strong, playful, and connected to the game’s universe.

Building a website around the Unseen's 3D Models

The goal was to translate the look and feel of Unseen's games into its website and branding. Instead of using just screenshots or standard UI, we built a custom visual language that mixed the game’s 3D character models with 2D splashes and illustrations. This helped create strong brand identity that stands out in the Web3 gaming space. The website also had to feel immersive and engaging while keeping navigation and information clear for users.

Mixing 3D Game models with custom 2D Artwork

Our approach was all about balancing the 3D assets from the game with new 2D illustrations that added personality and clarity. Since the game was already designed, we had to make sure our additions felt natural without clashing with the existing style.

We designed a landing page that introduces Unseen’s Web3 gaming model in a way that’s easy to understand. Custom illustrations and branded splash visuals helped bridge the gap between complexity of web3 and the excitement of gaming. By carefully selecting color palette, typography, and layout structure, we made sure the design appealed to both hardcore gamers and newcomers to Web3.

The result? A visual identity that helps Unseen stand out in the gaming space while making blockchain-powered games feel closer to gamers.