Transforming grocery packaging waste into an eco-friendly experience
Zero is on a mission to reduce grocery packaging waste while ensuring hassle-free home delivery. Tackling the environmental impact of packaging waste while offering carefully picked quality goods is at the core of their mission.
The goal was to establish a compelling online presence for Zero and enhance the overall customer experience. Our design delivered a cohesive set of website pages, marketing landing pages, creative ads, email campaigns, illustrations and more. Steering clear of cliché eco branding, we introduced fresh color tones and unconventional styling to refresh the brand visuals and UI design.
In collaboration with Zero, we redefined the grocery delivery experience through a recognisable brand visual identity. A distinctive 'Z' symbol, creatively embodying the mission of 'zero waste.' and the larger goal of reducing environmental impact.